Paddy Power teams with Unica for analytics

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Paddy Power teams with Unica for analytics
5 May 2010

EGHAM, England -- (PRESS RELEASE) -- Unica Corporation (Nasdaq: UNCA), the recognised leader in marketing software solutions, today announced that Paddy Power, one of the UK's largest gaming companies and the largest in Ireland, has selected Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player-level web analytics and optimise its online customer experience.

Paddy Power encompasses a broad range of online offerings—from sports betting to online poker, financial spread betting, lotteries, and more. Unica's web analytics solution will be rolled out across the entire web property, enabling Paddy Power to measure site performance and tailor the site to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, Online Product Manager from Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

"Online gaming is a fast-moving, robust sector of the internet economy, and Paddy Power is one of the industry's most advanced and innovative brands," said Chris Manton-Jones, VP & Managing Director, International Operations, Unica. "We continue to gain momentum in the online gaming industry, with worldwide companies including 888.com, Full Tilt Poker and PKR using our OnDemand and Enterprise products. This latest win further reinforces our presence in this market."

Paddy Power worked with SCL, a web analytics consultancy and Unica partner, to provide consultation; SCL will play a central role in the implementation and day-to- day management of the solution.

Unica has a specialist team focused on the gaming industry and set of marketing solutions for the needs of operators and B2B gaming providers. All of Unica's product offerings will be showcased at the company's upcoming user conference, the Marketing Innovation Summit, May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit Marketing Innovation Summit 2010 | Unica.

Available as an on-demand or on-premise solution, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behaviour by cleanly separating tagging from the way that data is analysed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behaviour.




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