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888 /Caesers move towards regulation

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vixen777

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888 Holdings made its latest stride towards operating in a regulated US online poker landscape by extending their commercial agreement with Caesars Interactive Entertainment (CIE). Dragonfish, the British firm’s independent B2B arm, agreed the deal that was announced early this morning and it means the firm will power CIE’s “established and recognized poker brands” when regulation happens at either state or federal level.

Brian Mattingley, deputy chairman at 888, stated: “888 has taken a prudent approach to regulation, which culminated in the successful review conducted by the NGC, putting 888 and Dragonfish in pole position for the US market. This gives us a strong platform to roll out our cutting edge, turnkey solution to other potential partners as the market opens.

“We are delighted to be extending our relationship with CIE into the much-anticipated US market, and we are proud to be providing them with the technology and tools to leverage and monetise their powerful brand.”
Mitch Garber, CEO and Caesars, added: “888 has been successfully driving the World Series of Poker brand in the UK for the past three years, and with current momentum toward either a Federal or State by State regulatory environment, 888 is uniquely positioned to support either outcome, without delay.”

Full Story CalvinAyre.com
 

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